For more than nine decades, we at Joe Morten & Son have worked alongside trucking businesses and professional drivers as the industry has evolved. Trucking has always been built on independence, steady work, and trust. These are the values we see reflected in the long-term partnerships we build and maintain through changing market conditions. While 90 years is a meaningful milestone for us, our story is best told through the people and everyday moments that have shaped who we are.
Where Our Journey Began
Joe Morten & Son was founded at a time when trucking was still establishing itself as a cornerstone of the American economy. Early on, we saw how much the industry relied on personal relationships and local knowledge. From the beginning, our focus has been on serving transportation businesses and supporting drivers who depend on reliable coverage to keep moving forward. As routes expanded and fleets grew, our commitment to service and trust continued to guide our work.
Growing With the Trucking Industry
Over the decades, we’ve seen trucking change in meaningful ways. Regulations have evolved as safety and compliance standards have expanded. Equipment and technology have advanced, introducing new tools that influence how fleets operate and manage risk. Owner-operators and fleet businesses have grown in both scale and complexity. Throughout these changes, we’ve adapted alongside our customers, working to understand how new regulations, operating models, and technologies affect coverage needs and risk exposure. That adaptability has helped us support our customers through shifting conditions while staying focused on long-term stability.
The Relationships That Define us
Long-standing relationships remain at the heart of how we serve the trucking community. Many of our partnerships span years and, in some cases, generations. Relationship-driven service means taking the time to understand how each operation runs and where risk tends to emerge. Over time, this approach builds continuity and trust, qualities many trucking businesses value as they manage the demands of daily operations.
Standing Beside our Customers During Unexpected Moments
Trucking comes with inherent risk. Accidents, breakdowns, cargo issues, and regulatory challenges can arise with little warning. In these moments, insurance becomes more than a policy; it becomes a source of stability and support. We’re there to help our customers regain their footing, work through claims, and move forward with greater confidence. Being present during difficult situations has long been central to how we serve the trucking community.
The People Behind our Legacy
Our longevity is closely tied to the people who make up Joe Morten & Son. Long-tenured team members and continuity in leadership allow us to build deeper relationships and maintain a strong understanding of the industry’s realities. Across generations, our values have remained consistent, shaping how we approach challenges and deliver value. This continuity helps us maintain trust, even as the industry continues to change.
What 90 Years of Experience Means for our Customers Today
Decades of experience give us perspective on how trucking risks evolve over time. Our history allows us to view today’s challenges through the lens of past change, supporting more informed conversations around coverage, risk management, and long-term planning. For today’s fleets and drivers, this continuity can provide a sense of stability in an industry shaped by evolving regulations, market pressures, and operational demands.
Looking Ahead: Continuing the Story together
As trucking continues to evolve, so do we. We remain committed to adapting alongside our customers and supporting the next generation of trucking professionals. New partnerships and emerging operations will continue to shape our future, just as long-standing relationships have shaped our past.
90 Years of Miles and Partnerships
Our legacy has been built through shared experience with the trucking community. Each decade reflects trust earned through consistent service and enduring relationships. The journey continues with the drivers and businesses who keep freight moving and communities connected.
We offer commercial trucking coverage in more than 45 states. Check out more information in your state:
Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont,
Virginia, Washington, West Virginia, Wisconsin, and Wyoming.
This material is intended to be a broad overview of the subject matter and is provided for informational purposes only. Joe Morten & Son, Inc. does not provide legal advice to its insureds or other parties, nor does it advise insureds or other parties on employment-related issues, therefore the subject matter is not intended to serve as legal or employment advice for any issue(s) that may arise in the operations of its insureds or other parties. Legal advice should always be sought from legal counsel. Joe Morten & Son, Inc. shall have neither liability nor responsibility to any person or entity with respect to any loss, action, or inaction alleged to be caused directly or indirectly as a result of the information contained herein. Reprinted with permission from Great West Casualty Company.