How Can I Improve Driver Retention

Great question! Unfortunately, there’s not a magic pill to resolve this issue, but motor carriers would be wise to consider retention solutions from the driver’s perspective if they hope to remain competitive and limit the business interruptions caused by driver turnover. Below are the American Transportation Research Institute’s (ATRI) critical issues in the trucking industry for 2018; on this list, you can see that drivers and motor carriers do not share the same concerns. This difference in views is important to point out because if a motor carrier wants to attract and retain quality drivers, it needs to create a culture and work environment that addresses driver concerns.

driver retention

So how can motor carriers use the ATRI Top 10 list to improve driver retention? The top three concerns of drivers are HOS, truck parking, and the ELD mandate. The HOS and ELD regulations will not change any time soon, so motor carriers must plan to meet compliance requirements. The Federal Motor Carrier Safety Administration (FMCSA) has helped ease the burden by revising the personal conveyance rule to allow drivers to find the nearest safe parking or rest location after their HOS are exhausted. However, if the FMCSA’s allowance isn’t enough, motor carriers may need to alter their operations to alleviate the burden further. The key is to communicate with drivers to understand their issues and make a genuine effort to try to find a compromise. Perhaps nothing within reason can be done, but the effort shows drivers that the company cares about their issues and is willing to find a solution together. This show of support can boost morale, increase performance, and improve turnover rates.


  • Survey drivers to gather their feedback on the issues that are most important to them.
  • If personal conveyance is authorized, develop a policy outlining appropriate use.
  • Develop a driver health and wellness committee.

Note: These lists are not intended to be all-inclusive.

Contact Us to Learn More

This material is intended to be a broad overview of the subject matter and is provided for informational purposes only. Joe Morten & Son, Inc. does not provide legal advice to its insureds or other  parties, nor does it advise insureds or other parties on employment-related issues, therefore the subject matter is not intended to serve as legal or employment advice for any issue(s) that may arise in the operations of its insureds or other parties. Legal advice should always be sought from legal counsel. Joe Morten & Son, Inc. shall have neither liability nor responsibility to any person or entity with respect to any loss, action, or inaction alleged to be caused directly or indirectly as a result of the information contained herein. Reprinted with permission from Great West Casualty Company.